Watson Rally founded in 2022 in Shanghai, China, is an innovative technology company focused on the research, development, and production of automotive braking systems, with a particular emphasis on the development of electronic wired braking system (Electro-Mechanical Brake or EMB). The company is led by a team with over 20 years of expertise in the braking system industry. They bring world-class capabilities in independent advanced product design and validation, as well as excellence in manufacturing and supply chain management.
Watson Rally has completed the design and prototype delivery of its full range of Electro-Mechanical Brake products in merely 18 months after the company startup. The company has initiated collaborations with several leading OEM clients in the automotive industry and continuously met the customers’ demands on prototype samples delivery and design updating. By March 2024, the company had successfully completed winter calibration testing for multiple Electro-Mechanical Brake models. Meanwhile, its Electronic Parking Brake production line in Pinghu, Zhejiang, was completed and entered mass production, with an annual capacity exceeding one million units.
Electro-Mechanical Brake (EMB) — featuring no fluids, zero drag, precise control, minimalist design, and complete hardware-software decoupling — represents the ultimate solution for automotive braking.
At Watson Rally, driven by the principle of “Challenging the Limits” and pursuing the ultimate solution, we unite a talented team to lead EMB innovation, set new industry standards, and pave the way to the future of braking systems.
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"EMB is a brand new technology with no direct reference from international companies, making the team’s advanced design capabilities particularly critical. Watson Rally has demonstrated exceptional design concepts, product solutions, and rapid iteration. We are confident in the team’s ability to push EMB technology forward and achieve SOP in China ahead of the rest of the world."
"At Shunwei, we firmly believe in the power of technological innovation and visionary entrepreneurs. Watson Rally has its competitive advantage in its proprietary manufacturing process system and innovative braking technology. Watson Rally’s wired braking system responds quicker and has higher safety level. The system improves performance and mileage range of NEVs. As the wired braking system accelerates its penetration in the NEV sector, Watson Rally is poised to seize opportunities and become an industry leader."
"Over the past year, Watson Rally has demonstrated remarkable growth. By leveraging its extensive expertise and mass production experience, the company has established partnerships with several leading OEMs in wired braking system development and brake product mass production. We are honored to support the company on its journey and remain extremely optimistic about its long-term prospects."
"Shanghai Watson Rally has captured the opportunity driven by the evolution of EMB technology. With an experienced team in brake system development and industrialization, they have successfully entered the EMB market. The company excels in mass production, R&D, customer development, and supply chain management. Its unique comprehensive capabilities make it a top investment target in the EMB sector."
"With the rising penetrating rate of electric vehicle, the growth of China's automotive supply chain is a firm trend. K2VC continues to focus on the innovative opportunities arising from this structural transformation. As the demand for faster response and enhanced safety in driving control grows, EMB emerges as the key technology to meet these needs. We believe Jason and his team, with their abundant industry expertise and experience, will drive EMB development and collaborate with automakers and suppliers to offer consumers a safer, more comfortable driving experience."
"Blue Lake Capital has long focused on the technological evolution of the EV sector. EMB is the next-generation wired braking system solution. Watson Rally is a rare, high-potential team making rapid progress in R&D and commercialization. In every interaction with Jason and his team, we clearly feel their dedication and execution capability. We look forward to them maintaining their competitive advantage and driving industry transformation. Blue Lake Capital is proud to partner with such an exceptional team."
"EMB is the ultimate wired braking system solution. It outperforms traditional systems and meets OEMs' needs for hardware-software decoupling and high-level autonomous driving. Shanghai Watson Rally's team possesses rare expertise in advanced product design, large-scale production, and industry resources. We are confident the team will accelerate the EMB era, offering better products and a more comfortable driving experience for both OEMs and consumers."
"Shanghai Watson Rally has strong R&D capabilities, large-scale manufacturing experience, and market expansion potential. The company's product iteration is rapid, and its technology is ahead of the EMB industry's development. We will continue to empower enterprises in Pudong New Area. We believe the company will become the leader in the domestic wired braking system industry."